Relative competitive Analysis is a block that puts together Competitor Profile, therapy Profile and the RCA itself. Relative Competitive Analysis lets you compare the performance or perception of your brand in a particular therapy profile in comparison to its competitors. This exercise shows you the options a doctor will consider. This helps in identifying the drivers of the business.
FEATURES OF THE PRODUCT
- Access to Competitor profile
- Access to Therapy profile
- On the spot SWOT items
- Comparison against alternative combo therapies