Improving Access To Brand Planning Tools Through Modular Offerings As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology
Achieving Commercial Excellence With Data-Driven Decisions Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and
Eight Components of Effective Brand Planning Tools Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning tools technology must
Empowering Global and Local Brand Teams With Digital Resource Planning Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores how moving digital resource planning
Getting the Basics Right For OmniChannel Management OmniChannel Management: Now we are back to a ‘somewhat’ normal. The first conference I’ve physically attended since more
Choosing the Right Method For Competitive Analysis Competitive Analysis: Some of the questions that any marketing team from a pharmaceutical company needs to answer is
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