Relative competitive Analysis is a block that puts together Competitor Profile, therapy Profile and the RCA itself. Relative Competitive Analysis lets you compare the performance or perception of your brand in a particular therapy profile in comparison to its competitors. This exercise shows you the options a doctor will consider. This helps in identifying the drivers of the business.
FEATURES OF THE PRODUCT-
- Access to Competitor profile
- Access to Therapy profile
- SWOT item generation
- Complete Relative Competitive Analysis
- Importance marking band