Brand Planning Blocks

RELATIVE COMPETITIVE ANALYSIS

IN THE CLOUD

Know how your brand is perceived in the market against the competitors.

WHY CHOOSE RELATIVE COMPETITIVE ANALYSIS

Competitor profile

Complete access to Competitor Profile; this stores all the basic information about the competitor’s brand

Multi-level comparison

Compare by product, companies, clinical trials and more

SWOT item generation

Driver and barrier analysis and on the spot SWOT item generation

Multi attribute comparison

Compare several attributes common to competition at the same time

Brand Planning Blocks

SEE HOW WELL YOUR BRAND IS PERCEIVED

Relative competitive Analysis is a block that puts together Competitor Profile, therapy Profile and the RCA itself. Relative Competitive Analysis lets you compare the performance or perception of your brand in a particular therapy profile in comparison to its competitors. This exercise shows you the options a doctor will consider. This helps in identifying the drivers of the business.

FEATURES OF THE PRODUCT-

  • Access to Competitor profile
  • Access to Therapy profile
  • SWOT item generation
  • Complete Relative Competitive Analysis
  • Importance marking band 

Everything you need to pland a strategize

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Create and schedule events

external and internal events

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Competitor management for your calendars

Choose time span and navigate through years

Choose time span and navigate through years

Services

COMPETITIVE ANALYSIS:

We provide you with the latest competitor overviews and timelines within our Enavia planning suite. Once our services are set, you can easily keep it up-to-date.

ARE YOU ALREADY CONVINCED OR WANT TO TRY IF FIRST?

Start now with Relative Competitive Analysis with our freemium, premium or enterprise block.

Other Bricks for brand planning

Patient Pathways

Identify the sources of your business, stakeholders, and their pain-points

Timeline

Foresee what lies ahead and plan accordingly

Segmentation

Find the right professionals, HCPs and doctors in your disease space through behavioral segmentation.

WANT TO TRY THE FULL BRAND PLANNING SUITE?

We know you have big plans, and so we have the Brand Planning Suite to help you. Get custom-made blocks put together for success. Talk to our specialists, We’re happy to help.

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