Enavia transforms the entire brand planning process

Modular by design but designed to connect

Enavia benefits from independent and interconnected modules within the closed chapters of General, Analytics, Strategy Development and Execution.

General

The General chapter houses several modules including disease, brand, competitor, clinical and customer profile data along with your market overview. Every brand plan should collect this data to allow for a deeper dive analysis in the following Analytics chapter.

Analytics

In this section, four modules help brand planners conduct the three most essential analyses, mandatory for a successful brand plan. These are your patient flow, patient journey, relative competitive analysis and your dynamic timeline.

Strategy development

In the Strategy chapter, the brand team brings together all the insights and data from the two previous chapters and derives strategic options and priorities.

Execution

The Execution section takes these strategic choices, identifies the critical success factors and helps the user build a tactical plan which includes budget allocation and timelines.

Features that enable and empower cross-functional teams

Presentation
mode

Dashboard & data
aggregation

Question-guided
strategic analysis

Quick & simple set-up

Pre-populated
modules

Pre-populated modules saving time

Custom
configuration

Modifies the platform to match company branding

Guided
tutorials

Detailed videos, texts and audio training resources

Technical
support

User-friendly telephone/email assistance