Now we are back to a ‘somewhat’ normal. The first conference I’ve physically attended since more than two years was Next Pharma Summit ’22 in Dubrovnik. The topics are circulating a lot around omnichannel approaches, overcoming transformation fatigue and how to maintain the great work our teams have shown during the pandemic. 

Some of the questions that any marketing team from a pharmaceutical company needs to answer is ‘How differentiated is our product’. A single condition or